About Us

Value Proposition

Small and midsize businesses often struggle to attract and afford top-tier sales and marketing leadership on a full-time basis. As a result, owners and CEOs are forced to take on these responsibilities themselves—diverting their time and energy from other critical areas of the business. Compounding the issue, sales and marketing are rarely their core strengths. This can lead to a lack of strategic direction, limited control over the sales team, and a fragmented approach to marketing—ultimately stalling growth and creating unnecessary stress at the top.

Ardaigh is an Irish Gaelic word meaning to raise or elevate. We partner with owners and CEOs of small to midsize companies on a part time basis to elevate performance by crafting scalable sales and marketing strategies. We empower founders and CEOs to focus on vision, strategy, and growth while proven fractional leaders deliver executional excellence in sales and marketing. They gain access to senior-level insight to evaluate performance, identify opportunities, and implement scalable processes that drive consistent revenue growth.

Founder & Principal Consultant

Billy Henry has over 40 years of experience leading high-performing teams across sales, marketing, and general management. He has delivered industry-leading results in both Fortune 500 corporations and fast-moving entrepreneurial startups. He also brings firsthand insight into the unique challenges of running a small business, having served as Chief Executive of his own ventures. Billy’s growth framework that he developed and implemented in those companies led to exceptional outcomes.

Billy built a highly successful 15-year career at the blue-chip CPG leader Nabisco Inc., where he led large field sales organizations and headquarters-based brand management teams. There, he mastered big-company best practices—developing actionable business plans, motivating sales teams through accountability, building strong brands efficiently, and forging customer partnerships that drive growth. Over the past 25 years, he has successfully applied and adapted these practices to turn around both large and small companies across B2C and B2B industries, spanning categories as diverse as chemicals, confectionery, and janitorial products. Visit here to see his additional career experiences.

Billy earned his MBA with honors from Columbia University and a BBA from James Madison University. He also serves as an adjunct professor at Johnson & Wales University, where he teaches the Entrepreneurship Capstone course and mentors the next generation of small business leaders.

Purpose Statement

Ardaigh Management is committed to fostering a culture grounded in honesty and integrity, where transparency guides our actions, and ethical principles shape our decisions. We take accountability for our responsibilities, owning both successes and setbacks. With a proactive mindset, we anticipate challenges, seize opportunities, and continuously strive to improve for our clients and the communities we serve.

Values

  • Honesty - We believe that honesty builds trust, strengthens relationships, and forms the foundation of a responsible and ethical culture.
  • Integrity - We uphold the highest standards of integrity by consistently doing what is right, even when no one is watching.
  • Transparency - We value openness and clear communication in everything we do.
  • Accountability - We honor our commitments, admit mistakes, and learn from them.
  • Proactivity - We anticipate challenges and opportunities, taking initiative to act before problems arise.