Billy Henry spent 15 years at Nabisco in leadership roles across sales and brand management. He led high-performing sales teams, managed Nabisco’s most critical account with Walmart, and helped redesign the sales model to be customer-centric—doubling Walmart sales in three years. He also spearheaded brand management for Planters, repositioning it from a seasonal brand to a mainstream snack competitor, launching the first national trail mix line, and securing NASCAR sponsorships. During his tenure, Planters grew 60%, showcasing his ability to drive both sales growth and brand transformation.

As President of North & South America at Microban, Billy Henry transformed the company from a niche antimicrobial brand under $50M in revenue into a high-growth business that ultimately tripled sales and doubled brand awareness. He refocused customer acquisition with an industry prioritization framework, realigned the sales organization, and implemented a new sales process and CRM to drive accountability and performance. On the marketing side, he strengthened regulatory compliance, refreshed brand positioning, and modernized advertising and sales collateral. By bringing big-company sales and marketing discipline into a smaller, underleveraged organization, Billy drove both revenue and brand equity growth, culminating in a successful private equity acquisition at a premium valuation.