I am writing about Entrepreneurship for the Forbes Coaches Council. Click below to read my latest article on forbes.com.
The Invincible Entrepreneur: Build Your Unshakeable Core To Unlock Disproportionate Growth
At launch, defining a target customer is essential. But as a business gains traction and prepares to scale, that level of understanding is no longer enough. Growth doesn’t come from the average customer; it comes from a smaller, more loyal group that drives disproportionate impact. I call this group the “Unshakeable Core.”
Billy Henry is a 40-year business executive and the founder of Ardaigh Management. Ardaigh (pronounced ar-day) is an Irish Gaelic word meaning to elevate. We partner with owners—whether family, angel, venture, or private equity—and CEOs of small to midsize companies on a part-time basis to enhance performance by developing scalable sales and marketing strategies that unlock revenue growth. Need our help? Visit www.ardaighmgmt.com or email info@ardaighmgmt.com to learn more.