I am writing about Entrepreneurship for Forbes Coaches Council. Click below to read my latest article published on forbes.com.
Why Customer Focus—not Product Obsession—Drives Startup Success
Most startup entrepreneurs are deeply focused on the product or service they’ve created to solve a market problem. Where many founders and CEOs fall short, however, is in ensuring their organizations are equally—and relentlessly—focused on the target customer who will ultimately consume that solution.
Billy Henry is a 40-year business executive and the founder of Ardaigh Management. Ardaigh (pronounced ar-day) is an Irish Gaelic word meaning to elevate. We partner with owners—whether family, angel, venture, or private equity—and CEOs of small to midsize companies on a part-time basis to enhance performance by developing scalable sales and marketing strategies that unlock revenue growth. Need our help? Visit www.ardaighmgmt.com or email info@ardaighmgmt.com to learn more.